Neutrality & offsetting claim
klimapositiv
Forbudt i sig selvUdsagn, der uden undtagelse er forbudt i henhold til EmpCo – f.eks. generelle neutralitetsudsagn baseret på kompensation.
What does “klimapositiv” mean?
Climate-positive asserts a net benefit for the climate, meaning that more emissions are offset or captured than the product causes. Because this statement is typically based on offsetting, it will as a rule be treated as impermissible under the EmpCo directive from the cut-off date of 27 September 2026. The term is highly effective in advertising yet hardly verifiable for consumers, and is therefore already risky under existing law where the positive balance is not robustly and transparently proven.
Why this term is risky
Claims that base climate or environmental neutrality essentially on offsetting emissions are considered especially risky under the EmpCo transposition. The new annex to the UCP Directive covers blanket neutrality claims based on offsetting; from the 27 September 2026 deadline they are regularly impermissible – regardless of whether certificates were purchased.
Legal basis
Anhang I Nr. 4c UGP-RL i.d.F. EmpCo (EU) 2024/825
The stated legal basis is an assessment, not a conclusively reviewed legal opinion and not individual legal advice.
Detected spellings & languages
- klimapositiv
- klima positiv
- climate positive
- climat positif
- clima positivo
- klimaatpositief
The scanner detects these and further variants across languages in sentence context.