Neutrality & offsetting claim
net positive
Interdit en soiAffirmations interdites sans exception au regard d'EmpCo – par ex. allégations générales de neutralité fondées sur la compensation.
What does “net positive” mean?
The term claims that a product or company leaves a positive environmental effect on balance. Such offset-based net-positive claims will regularly be treated as impermissible from the cut-off date of 27 September 2026, because an overall balance of this kind cannot be reliably substantiated. Advertising with it nonetheless risks challenges as a misleading environmental claim.
Why this term is risky
Claims that base climate or environmental neutrality essentially on offsetting emissions are considered especially risky under the EmpCo transposition. The new annex to the UCP Directive covers blanket neutrality claims based on offsetting; from the 27 September 2026 deadline they are regularly impermissible – regardless of whether certificates were purchased.
Legal basis
Anhang I Nr. 4c UGP-RL i.d.F. EmpCo (EU) 2024/825 (analog Kompensations-Neutralität)
The stated legal basis is an assessment, not a conclusively reviewed legal opinion and not individual legal advice.
Detected spellings & languages
- net positive
- net-positive
- netto positiv
- netto-positiv
- climate positive
- carbon positive
- nature positive
- positivo neto
- net positif
- positivo netto
The scanner detects these and further variants across languages in sentence context.