Generic environmental claim
naturnah
Kræver dokumentationGenerelle miljøudsagn, der kun er tilladt med anerkendt dokumentation.
What does “naturnah” mean?
The claim evokes the idea of an especially untouched product or process with minimal intervention. As a general environmental claim the EmpCo Directive requires concrete, recognised and publicly accessible evidence for the asserted closeness to nature. Without clear criteria and proof the term stays vague and can mislead.
Why this term is risky
Blanket, unspecific environmental claims without concrete, verifiable evidence are considered misleading where no recognised outstanding environmental performance is demonstrated. They remain permissible only with concrete, publicly accessible proof – such as a recognised certification.
Legal basis
Anhang I Nr. 4a UGP-RL i.d.F. EmpCo (EU) 2024/825 (allgemeine Umweltaussage) / § 5 UWG
The stated legal basis is an assessment, not a conclusively reviewed legal opinion and not individual legal advice.
Detected spellings & languages
- naturnah
- natur nah
- natur-nah
- close to nature
- near-natural
- cercano a la naturaleza
- proche de la nature
- vicino alla natura
- natuurnabij
The scanner detects these and further variants across languages in sentence context.