Generic environmental claim
natürlich
Requires proofGeneral environmental statements that are only permitted with recognized proof.
What does “natürlich” mean?
In environmental advertising, the word natural implies that a product is especially close to nature or environmentally benign, without clarifying what the claim actually refers to. Under the EmpCo Directive such a general environmental claim is only permissible where a recognised, excellent environmental performance can be shown with concrete, publicly accessible evidence; without that proof the statement is generally regarded as misleading.
Why this term is risky
Blanket, unspecific environmental claims without concrete, verifiable evidence are considered misleading where no recognised outstanding environmental performance is demonstrated. They remain permissible only with concrete, publicly accessible proof – such as a recognised certification.
Legal basis
Anhang I Nr. 4a UGP-RL i.d.F. EmpCo (EU) 2024/825 / § 5 UWG
The stated legal basis is an assessment, not a conclusively reviewed legal opinion and not individual legal advice.
Detected spellings & languages
- natürlich
- natural
- naturally
- naturel
- naturale
- natuurlijk
- naturlig
The scanner detects these and further variants across languages in sentence context.