Generic environmental claim
bienenfreundlich
Soggetto a provaAffermazioni ambientali generiche ammesse solo con prova riconosciuta.
What does “bienenfreundlich” mean?
The term asserts a positive contribution to protecting bees or pollinators. As a general environmental claim the EmpCo Directive requires concrete, recognised and publicly accessible evidence, for example on ingredients or effect. Without a robust basis and a clear reference the advertising is misleading.
Why this term is risky
Blanket, unspecific environmental claims without concrete, verifiable evidence are considered misleading where no recognised outstanding environmental performance is demonstrated. They remain permissible only with concrete, publicly accessible proof – such as a recognised certification.
Legal basis
Anhang I Nr. 4a UGP-RL i.d.F. EmpCo (EU) 2024/825 (allgemeine Umweltaussage) / § 5 UWG
The stated legal basis is an assessment, not a conclusively reviewed legal opinion and not individual legal advice.
Detected spellings & languages
- bienenfreundlich
- bienen freundlich
- bienen-freundlich
- bee-friendly
- bee friendly
- amigable con las abejas
- respectueux des abeilles
- amico delle api
- bijvriendelijk
The scanner detects these and further variants across languages in sentence context.