Generic environmental claim
energieeffizient
Soggetto a provaAffermazioni ambientali generiche ammesse solo con prova riconosciuta.
What does “energieeffizient” mean?
Energy-efficient asserts low energy consumption but stays vague without a reference point, since it is unclear compared to what and by how much the product is supposed to be more efficient. Under the EmpCo directive the claim is permissible only with concrete, recognised and publicly accessible evidence, such as a substantiated metric or classification. Absent such proof, the term is misleading as a general environmental claim.
Why this term is risky
Blanket, unspecific environmental claims without concrete, verifiable evidence are considered misleading where no recognised outstanding environmental performance is demonstrated. They remain permissible only with concrete, publicly accessible proof – such as a recognised certification.
Legal basis
EmpCo (EU) 2024/825 / § 5 UWG
The stated legal basis is an assessment, not a conclusively reviewed legal opinion and not individual legal advice.
Detected spellings & languages
- energieeffizient
- energie effizient
- energy efficient
- energy-efficient
- écoénergétique
- eficiente energéticamente
- energie-efficiënt
- energieffektiv
The scanner detects these and further variants across languages in sentence context.