Generic environmental claim
grün
Soggetto a provaAffermazioni ambientali generiche ammesse solo con prova riconosciuta.
What does “grün” mean?
Green is a classic environmental buzzword that implies broad ecological benefits without specifying what these actually consist of. As a general environmental claim, the term is permissible under the EmpCo directive only with concrete, recognised and publicly accessible evidence substantiating the asserted environmental performance. Without such proof it is considered misleading, because it suggests an unspecified environmental friendliness.
Why this term is risky
Blanket, unspecific environmental claims without concrete, verifiable evidence are considered misleading where no recognised outstanding environmental performance is demonstrated. They remain permissible only with concrete, publicly accessible proof – such as a recognised certification.
Legal basis
Anhang I Nr. 4a UGP-RL i.d.F. EmpCo (EU) 2024/825 / § 5 UWG
The stated legal basis is an assessment, not a conclusively reviewed legal opinion and not individual legal advice.
Detected spellings & languages
- grün
- green
- vert
- verde
- groen
- grøn
The scanner detects these and further variants across languages in sentence context.