Generic environmental claim
klimabewusst
Soggetto a provaAffermazioni ambientali generiche ammesse solo con prova riconosciuta.
What does “klimabewusst” mean?
The term presents a product or company as being especially oriented toward climate protection. As a general environmental claim it is only permitted under the EmpCo Directive if a concrete, recognised and publicly traceable basis supports the assertion. Without a measurable reference and evidence the advertising is classified as misleading.
Why this term is risky
Blanket, unspecific environmental claims without concrete, verifiable evidence are considered misleading where no recognised outstanding environmental performance is demonstrated. They remain permissible only with concrete, publicly accessible proof – such as a recognised certification.
Legal basis
Anhang I Nr. 4a UGP-RL i.d.F. EmpCo (EU) 2024/825 (allgemeine Umweltaussage) / § 5 UWG
The stated legal basis is an assessment, not a conclusively reviewed legal opinion and not individual legal advice.
Detected spellings & languages
- klimabewusst
- klima bewusst
- klima-bewusst
- climate-conscious
- climate conscious
- consciente del clima
- conscient du climat
- consapevole del clima
- klimaatbewust
The scanner detects these and further variants across languages in sentence context.